Canadian blues rockers, The Damn Truth, have released a music video for “Look Innocent.” The track is from the group’s 2021 album, Now or Nowhere.
About the song, singer Lee-la Baum says, “We have a bit of a habit of putting ourselves into dangerous situations for our videos, from hanging upside down and being spun around, and now, in this video, walking backwards into crowds and cars at rush hour. If there’s a rock’n’roll nine lives, we’ve used up quite a few so far.”
Lee-la adds, “Sometimes it’s the little things that stick with you… We were on tour somewhere in western Canada, on what felt like the longest highway EVER. I started to think about this silly argument I once had with my boyfriend and how we almost broke up over it. It made me laugh in my head, so I wrote it down on a piece of paper. I could almost immediately hear the melody and type of vibe that the song should have. When we got to wherever it was that we were going, I grabbed the guitar, and the song was born.”
Drummer Dave Traina adds, “When we were in the studio with Bob Rock, we had a bit more difficulty recording this song. The changes Bob made were challenging and it put us all on the spot, which is what you want with that level of producer. It made us approach this with a heavier, serious vibe and I think that also comes across in the video. It’s one of our favourite songs to play live because of that.”