Santana extends residency in Las Vegas

When AXS reported in 2013 that Carlos Santana would be performing a residency at Mandalay Bay’s House of Blues, not many thought that he would see out the two years let alone welcome a third year at the prestigious venue.

Each year, the blues and Latino rock legend plays 80 residency shows at the House of Blues, with many being sold out due to his sheer popularity. It’s a residency that originally came to fruition after he headlined the Joint in Las Vegas back in 2012. He was subsequently pegged for a series of shows at Mandalay Bay and impressed MGM Resorts International so much they decided they wanted the star to feature at their music venue as often as possible.

With a stellar list of artists and bands playing the House of Blues in the coming months, the venue is really establishing itself as one of the go-to music venues on the Strip where casino operators are vying to offer the best live entertainment Sin City has to offer. In the month of May alone, the House of Blues will see gospel singer Kirk Franklin, rappers Action Bronson and Juicy J along with Walk The Moon perform on its stage.

It’s this drive to diversifying their live performance portfolio that has also seen the House of Blues put on comedians as well as magicians on a regular basis to try to offset the losses that many casino operators incurred after the launch of many online casino portals in the late 90s. Today, online gambling is a very profitable business with the industry worth a staggering $13.8 billion in the United States alone. To put things into perspective, the world’s biggest online betting exchange Betfair turned profits in excess of $140 million in 2014 because of how the lucrative the online market currently is according to SBC News. But what was initially bad for casinos has meant they’ve had to think outside the box to look for alternative revenue streams to maximize their businesses. Hence, why we now see amazing artists like Santana perform at casinos such as the Mandalay Bay’s in-house venue, the House of Blues.

The best part about Santana’s residency is undoubtedly that a portion of the ticket price will go towards his own foundation that supports underprivileged children. Currently it is working with UNICEF to help the children that have suffered from the devastation in Nepal.

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